I’m definitely a amateur when it comes to PPC campaigns, but I still have a lot of fun with them. However, my wife likes to make sure I’m staying in the black and not venturing into the deep red of negative margins. When I heard about the new InstaCalc website, where you can build your own calculators, I headed over and made a little quick one to track profits on campaigns.
I’m sure there are easier ways to do this, and when you’re covering hundreds of campaigns, this would be ridiculous, but it’s still fun and somewhat useful, so here it is: